Amazon brings Alexa to life in the body of Michael B Jordan.
The brand’s latest Super Bowl ad, created by Lucky Generals, shows Amazon executives discussing Alexa’s new look. Then one begins to wonder what the virtual assistant would be like if it lived inside the body of the actor. What follows is a series of romantic vignettes in which the protagonist asks Jordan to carry out mundane tasks, such as turning on the sprinklers to create a Notebook-esque moment and reading an audiobook in the bath – to the chagrin of her partner.
Users are encouraged to ask their own Alexa device "Alexa, what are your plans for the Big Game?" from 3 February for more content.
This is Amazon’s sixth Super Bowl ad and Lucky Generals’ third. It was directed by Wayne McClammy through Hungry Man.