Amazon already sells a wide range of dry food products in the
A report claimed that if these new locations prove successful, AmazonFresh could launch in "20 other urban areas in 2014, including some outside the
Amazon is reportedly searching for new, large-scale markets to enter in order to maintain a phenomenal growth rate that has seen its shares soar 220% in value over the past five years. The grocery business, which generated $568bn in retail sales in the
It is not known whether Amazon currently makes a profit on AmazonFresh, with chief executive Jeff Bezos telling shareholders at last month's AGM that the firm had "made progress on the economics over the last year".
Amazon is expected to focus its AmazonFresh expansion plans on areas where it offers same-day delivery, which in the