Amazon Fashion "I wish I could wear" by Deep Focus London

Rankin has shot a series of short films for Amazon Fashion's online campaign, which encourages women to overcome their fashion insecurities.

Deep Focus London created the campaign, in which an albino model, a tall fashion blogger and a plus-size activist give fashion tips to three women, who avoid wearing certain clothes because they are insecure about their weight, height or skin tone. The online campaign echoes the brand’s "Don’t look like me, look like you" campaign. The latest work was created by Janelle Feliciano and Ian Gambier, and produced by Rankin Films. 


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