The internet retailer opened its photography studio in Shoreditch on 22 July with a launch fronted by the model Suki Waterhouse. Amazon will use the space to take pictures and films to promote the fashion brands it stocks. Mission, a PR agency, organised the launch.
Meanwhile, Joint has been appointed as Amazon Fashion’s creative and strategic agency across Europe without a pitch. The shop will create advertising for Amazon's products and seasonal collections.
Joint has worked with Amazon since September, when it won a place on its European roster alongside Lucky Generals.
Amazon has dedicated fashion stores on its UK, French, Italian and Spanish websites.