Amazon and Google in domain name frenzy

Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.

Google: joins the bid for domian names
Google: joins the bid for domian names

The duo appear on the list of nearly 2,000 applications for new top level domain names expected to be released under the auspices of Icann, the Internet Corporation for Assigned Names and Numbers.

In some cases individual names, which will provide an alternative to the familiar ".com", have attracted multiple applicants and may have to be assigned via an auction process.

App has attracted 13 applicants, shop has attracted nine and free has attracted five.

Many companies have applied for their own brand name, including Apple, Nike, Nissan, Dell, the BBC and Cartier.

Among those who have not are Starbucks, Coca-Cola and Kellogg.

Others have been more creative, with L'Oreal going for beauty, in competition with two other applicants.

Some of Google's choices touch on the zany, including boo, lol, soy and wow, while it has also appears to have family on its mind with dad, mom, kid and even dog.

Amazon's choices include a cheeky like (which Facebook has not applied for) and several media-related names such as book, game, mobile, music, movie, song, tunes and video.

Amazon v Google
Amazon applied for...
Google applied for...
AMAZON AND
APP ANDROID
AUDIBLE APP
AUTHOR ARE
AWS BABY
BOOK BLOG
BUY BOO
CALL BOOK
CIRCLE BUY
CLOUD CAL
COUPON CHANNEL
DEAL CHROME
DEV CLOUD
DRIVE CORP
FREE DAD
GAME DAY
GOT DCLK
GROUP DEV
HOT DOT
IMDB DRIVE
JOT EARTH
JOY EAT
KIDS ESQ
KINDLE EST
MAIL FLY
MOBILE FOO
MOVIE FREE
MUSIC GAME
NEWS GBIZ
PAY GOOG
SEARCH GOOGLE
SHOP GUGE
SMILE HANGOUT
STORE HERE
VIDEO HOME
YOU HOW
YUN INC
ZAPPOS KID
  LIVE
  LOL
  LOVE
  MAIL
  MOM
  MOVIE
  MUSIC
  NEW
  PAGE
  PLUS
  RSVP
  SEARCH
  SHOP
  STORE
  TUBE
  YOU
  YOUTUBE