Amazon "Kindness, the greatest gift" by Lucky Generals

Amazon is launching a 60-second Christmas TV ad today (8 November), by Lucky Generals.

Telling the story of a young woman returning to "normal life" after the challenges of the past year and discovering the power of kindness, the spot was directed by Trey Edward Schults and produced by Jacob Swan Hyam through Academy Films.

A longer version of the film is available to watch online across the online retail giant's digital assets.


VP global creative
WW executive creative director
GM integrated marketing
Senior campaign manager, global
Senior campaign manager, EU
Creative programme manager, global
Senior creative programme managers, EU
VP, Amazon Music
Senior manager, Amazon Music
Head of sync licensing
Creative agency
Production company
Editing house
Sound house
Sound engineers