Amazon to launch online electrical store to rival Dixons

- Amazon is planning to launch an online consumer electrical store in the UK that will directly compete with Dixons, which owns free online service provider Freeserve.

- Amazon is planning to launch an online consumer electrical store in the UK that will directly compete with Dixons, which owns free online service provider Freeserve.

Amazon.com will challenge Dixons by offering a wider range of goods at lower prices. The move follows the launch of Amazon's US online electrical store. However, UK consumers are likely to have to wait until the end of next year before the Amazon store comes online.

Amazon is also planning to launch an auction store in the UK that will compete with QXL.



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