Amazon launches credit card and loyalty scheme

LONDON - Online store Amazon.co.uk has launched a branded credit card that will offer a loyalty scheme for cardholders to earn Amazon vouchers.

Launched after a deal with HBOS, the card comes with the usual new-card benefits of 0% interest on purchases and balance transfers for the first six months (rising to 12.9% APR thereafter), but also features a points scheme when customers make purchases using the card.

All purchases with the card earn half a point for every pound spent, while purchases made on Amazon using the card earn one point per pound. When cardholders rack up 1,500 points they receive a £15 Amazon gift certificate. People signing up to the card before the end of the year will also receive a £20 gift certificate.

Robin Terrell, managing director of Amazon.co.uk, said: "The Amazon.co.uk MasterCard is yet another way to help customers save money when they shop with us."

Judy D'Albertson, Head of HBOS card services partnerships and affinities, said: "The card offers customers a very competitive APR and introductory offer, as well as an attractive rewards scheme."

The launch ends a busy month for Amazon, which also signed a deal to power the online retail websites for book chains Borders and Books etc..

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.