Amazon plans to sell cars online in the UK.

Amazon.com is planning an assault on the UK online car marketplace, Revolution can exclusively reveal.

The firm's UK arm, Amazon. co.uk, has approached motor dealers including Dagenham Motors to retail cars over the web. But Amazon.co.uk chiefs were snubbed by the major Ford car dealer, which criticised the e-tailer for the manner of its approach.

A spokeswoman for Dagenham Motors said: "Amazon called us about selling our cars online. But we're not going to do something like that with a company that assumes we would sell with them."

She said that Amazon.co.uk led the company to believe that it already had an online car e-tailing service up and running: "It implied that it had something already in place to sell cars, but it hasn't." However, the dealership is considering selling its vehicles through a web site of its own.

Amazon.co.uk has claimed that it does not intend to sell cars online in the near future, despite its approach to the car dealer. Yet its parent company Amazon.com has also made it clear that there are no sacred cows when it comes to e-commerce and that it wants to offer the earth's broadest selection of goods online.

Joe Galli, chief operating officer of Amazon.com, said in February there was no category of retailing that the company felt it could not offer online.

His comments came after the firm had tied up a deal with car site Greenlight.com to sell cars online.

With the Amazon brand facing increasing competition from a rapidly developing online market, it is now looking to expand its online offering beyond books and music and has been busily buying stakes in online brands for the past two years.

Among its rival e-tailers it has acquired stakes in Drugstore. com, Pets.com, and discount sports business Gear.com.

Amazon.com is planning an assault on the UK online car marketplace, Revolution can exclusively reveal.

The firm's UK arm, Amazon. co.uk, has approached motor dealers including Dagenham Motors to retail cars over the web. But Amazon.co.uk chiefs were snubbed by the major Ford car dealer, which criticised the e-tailer for the manner of its approach.

A spokeswoman for Dagenham Motors said: "Amazon called us about selling our cars online. But we're not going to do something like that with a company that assumes we would sell with them."

She said that Amazon.co.uk led the company to believe that it already had an online car e-tailing service up and running: "It implied that it had something already in place to sell cars, but it hasn't." However, the dealership is considering selling its vehicles through a web site of its own.

Amazon.co.uk has claimed that it does not intend to sell cars online in the near future, despite its approach to the car dealer. Yet its parent company Amazon.com has also made it clear that there are no sacred cows when it comes to e-commerce and that it wants to offer the earth's broadest selection of goods online.

Joe Galli, chief operating officer of Amazon.com, said in February there was no category of retailing that the company felt it could not offer online.

His comments came after the firm had tied up a deal with car site Greenlight.com to sell cars online.

With the Amazon brand facing increasing competition from a rapidly developing online market, it is now looking to expand its online offering beyond books and music and has been busily buying stakes in online brands for the past two years.

Among its rival e-tailers it has acquired stakes in Drugstore. com, Pets.com, and discount sports business Gear.com.



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