Amazon Prime "little friend" by Joint

Amazon Prime's new TV spot continues the established formula, with someone solving a cute problem with Amazon's next-day delivery service.

The ad, created by Joint, deals with a tiny horse, which is rejected by its much larger stablemates and so gets the run of its owner’s house thanks to a hastily purchased (and oversized) cat flap. Like previous Amazon Prime spots, the new ad features a quirky soundtrack – in this case, Sonny and Cher’s Little Man. This is the third TV spot created by Joint for Amazon Prime.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.