Amazon Prime "nursery" by Joint

Amazon Prime's new TV ad boasts the benefits of its next-day delivery service.

The spot, created by Joint, opens on a young lad who dresses like Granville Arkwright from Open All Hours having a torrid first day at nursery. Distraught at his son’s awkwardness, the father buys him a Superman outfit from Amazon and it is delievered the next day, transforming the kid into the cock of the walk in the eyes of his peers. The work was created by Algy Sharman and Al Brown, and directed by Kevin Thomas through Thomas Thomas.

Credits

Agency
Creative director
TV producer
Production company
Director
Producer
Executive producer
Photography
Post-production
Sound design
Music supervision

Featured in this story

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus