Amazon Prime "Rock out" and "Best friends" by Joint

Amazon's latest spots show off the perks of Prime membership.

Each ad outlines the different ways households have taken advantage of its Amazon membership, captured as frozen moments in time. While "Rock out" showcases the downside of having musical children (as well as the perks of noise cancelling headphones), "Best friends" follows a couple as they distract their dog from what could be a traumatic moment for the pooch and its owners. 

Appearing on TV and cinemas across the US, UK, Germany and Austria, the work was directed by Fredrik Bäckar through Believe.