Amazon Prime Video gains live and distribution rights for ATP World Tour until 2023

After outbidding Sky in August for exclusive ATP tour tennis rights, Amazon has now expanded its deal with ATP to include live and distribution rights for 37 ATP World Tour events.

Amazon Prime Video gains live and distribution rights for ATP World Tour until 2023

Amazon Prime members in UK and the Republic of Ireland will now have access to the events from 2019 to 2023 – starting after its current exclusive deal ends in 2018.

The service will have full exclusivity, outside of Tennis TV, to all ATP World Tour Masters 1000s, twelve of each of the 500s and 250s, and the Next Gen ATP Finals.

Amazon will also become the ATP’s exclusive third-party pay-TV partner for the season-ending Nitto ATP Finals at The O2 in London, the Queen’s Club Championships, and the Eastbourne International, with the latter two starting in 2018.

In addition to live coverage, Prime members will have on-demand access to completed matches, highlights, tournament review shows, press conferences, and additional original content.

Tennis TV, ATP Media’s direct to consumer streaming service, will now be available for subscription via  Amazon Channels for Prime members in the US on a non-exclusive basis starting next year.

Subscribers to the Tennis TV service via Amazon Channels will be provided with the ability to watch over 2000 live matches from the ATP World Tour, as well as a wide variety of on-demand content including classic matches and highlights.

"Our agreement with Amazon allows us to open up a digital space that is only becoming increasingly important in the world of sport & entertainment," Chris Kermode, ATP executive chairman and president said. "To be able to bring a household name and global brand such as Amazon to the world of tennis is hugely exciting and the move from traditional linear TV to an OTT offering shows tennis remains at the cutting-edge of global sports media."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content