Amazon Prime Video brings back its "Great shows stay with you" campaign for 2019, traveling back in time to reveal how binge-watching TV can lead to radical transformations.
In each spot, a protagonist acts in unexpected ways, all captured in a cinematic sequence that builds to a dramatic finish. It then jumps back 24 hours earlier, showing how their behaviour started to evolve after becoming immersed in a programme. The TV series featured in this campaign are The Marvelous Mrs Maisel, Hanna, New Amsterdam and All or Nothing: Manchester City. The ads were written by Ed Redgrave, art directed by Dave Wigglesworth and directed by Steve Rogers through Somesuch.