Amazon saves the day for a lame dog in its new UK campaign

The ad marks Amazon's second UK promo for its Prime next-day delivery service

Amazon Prime's UK TV spot shows the brand's next-day delivery coming to the rescue of a dog and its owner.

The new spot, created by Joint, debuted on UK television and is already being hosted on YouTube. The ad shows a young man walking a Maltese puppy that is struggling to keep up because its leg is in a cast.

Feeling sorry for his pet, the young man goes on Amazon to buy a papoose for the lame animal and, thanks to the brand's next-day delivery, the next morning's walk goes much smoother. The ad is set to Lee Marvin's Wand'rin' Star, from the 1969 movie Paint Your Wagon.

The ad was created by Algy Sharman and Al Brown, and directed by Kevin Thomas through Thomas Thomas Films.

Amazon released its first TV ad boasting about its Prime next-day delivery service at the end of July. The spot featured a father who used the online retailer to help his son fit in at playschool.

This article first appeared on campaignlive.co.uk.