Amazon tests Dash, the button that knows when to reorder your groceries

Amazon is testing a device that allows customers to place orders to replenish products such as washing powder and baby food at the touch of a button - all without ever having to log onto any of the retail giant's platforms.

Amazon: rolls out Dash button
Amazon: rolls out Dash button

Amazon's Dash button is an adhesive strip that can be connected to the home Wi-Fi.

It can be configured with the Amazon shopping smartphone app and placed on household appliances, for example a washing machine, where it can easily inform customers when a product, such as detergent, needs to be reordered.

Amazon said brands such as Huggies, Gillette, Bounty and Tide can be bought through Dash, which is currently invitation-only to a number of Amazon Prime members. 

Users can cancel orders within 30 minutes of pressing the button using the smartphone app. Customers will also be alerted every time the button is pushed.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content