Amazon and Twitter "The Grand Tour" by Niche

For the launch of The Grand Tour's second season on Amazon Prime Video, influential creators are competing in a rally across Europe and Mexico in BMW i3 electric cars.

The campaign by Niche, the creator division of Twitter, requires each team to generate points in order to fuel their cars via support tweets from their audiences with hashtag mentions of #TheGrandTour. The core teams competing are #TeamMarcus (UK), #TeamPaolaSascha (DE) and #TeamPapiJuca (MX), who will also create and share content to drive awareness of the show. 

Credits

Agency
Head of Niche EMEA
UK head of strategy & BD
EMEA head of client services
Executive producer

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