Amazon UK draws up agency shortlist

- Amazon, the internet book retailer, is drawing up a shortlist of agencies to pitch for its £1 million UK advertising account. Amazon is looking to "refocus" its advertising campaign and find some new creative ideas. An agency should be in place by mid-September. The account is currently held by Banks Hoggins O'Shea FCB, whose parent company, Foote, Cone & Belding, has been working with Amazon in the US for over two years. Although Banks Hoggins O'Shea/FCB has been invited to repitch, it is thought that Amazon is looking for more radical work than the current press and poster campaign, which is based on the visual idea of a computer mouse and emphasises price. The company is still searching for a marketing chief after its first UK-based marketing director, Chris Ketley, walked out last month. He joined from the AA and spent less than four months in the job before quitting, claiming that US influence on the company made it difficult for him to do his job. Simon Murdoch, the vice-president for Europe, has taken over until Ketley's successor is found. Amazon.co.uk, the UK arm of the Seattle-based Amazon.com, was launched last October when the parent company acquired the online bookseller, Bookpages. Amazon, which was launched in the US in 1995, is one of the internet's biggest brand names. Competition in the UK market has recently intensified, with a price war developing this summer between Amazon, the Bertelsmann-owned BOL.com and WH Smith's Online. Media on the Amazon account, handled by Total Media, is not affected by the review.

- Amazon, the internet book retailer, is drawing up a shortlist of agencies to pitch for its £1 million UK advertising account. Amazon is looking to "refocus" its advertising campaign and find some new creative ideas. An agency should be in place by mid-September. The account is currently held by Banks Hoggins O'Shea FCB, whose parent company, Foote, Cone & Belding, has been working with Amazon in the US for over two years. Although Banks Hoggins O'Shea/FCB has been invited to repitch, it is thought that Amazon is looking for more radical work than the current press and poster campaign, which is based on the visual idea of a computer mouse and emphasises price. The company is still searching for a marketing chief after its first UK-based marketing director, Chris Ketley, walked out last month. He joined from the AA and spent less than four months in the job before quitting, claiming that US influence on the company made it difficult for him to do his job. Simon Murdoch, the vice-president for Europe, has taken over until Ketley's successor is found. Amazon.co.uk, the UK arm of the Seattle-based Amazon.com, was launched last October when the parent company acquired the online bookseller, Bookpages. Amazon, which was launched in the US in 1995, is one of the internet's biggest brand names. Competition in the UK market has recently intensified, with a price war developing this summer between Amazon, the Bertelsmann-owned BOL.com and WH Smith's Online. Media on the Amazon account, handled by Total Media, is not affected by the review.



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