Get Big Fast Get Big Fast is an account of Amazon's pioneering role in e-commerce and an examination of its business models and strategies.

The story of Amazon's development is set against the backdrop of the larger story of the development of the web, electronic retailing and internet-related share offerings, while examining what exactly has made the site itself such a phenomenal hit -- dedication to customer service, marketing and branding.

The story begins with Jeff Bezos, Amazon's founder, recounting his childhood, his education and his early professional life, and takes a look at the qualities that emerged as a child and singled him out as a future pioneer and leader.

In an updated final chapter, the author looks at the company's fluctuating share price since the dotcom crash last year and examines its future.

Despite the fall-out in the sector, the author's opinion remains the same as when he wrote the hardback version of the book -- Amazon will survive, because it offers the best shopping experience on the web.

To buy this book click here


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