Treasure Truck will initially pop up in Manchester and London several times a month, featuring one carefully selected goody at a time. Each offer is a surprise, with only limited stock on the truck. After customers purchase the product in the Amazon app, they then select a convenient time and place to pick up the item at the truck.
Offers will include exclusive items made just for Treasure Truck, including trending tech, seasonal items, food, products from local businesses, and deals on limited edition items. The truck aims to create a spontaneous, one-of-a-kind shopping experience with customers greeted by a "delight squad" – the truck’s specially trained crew, while occasional celebrity appearances, interactive games, special seasonal events and on-the-spot prize giveaways will also feature.
James Quick, head of Treasure Truck at Amazon.co.uk, said: "We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck. Every product has been cherry-picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special."
Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles and New York, among others.