Ambient media company Cunning collapses

LONDON - Cunning, the controversial ambient media company, has collapsed, with estimated debts of £619,425 after losing key clients and facing severe budget cuts.

Cunning…FHM stunt propelled it to fame
Cunning…FHM stunt propelled it to fame

The agency, which leapt to fame in 1999 when it projected an image of Gail Porter on to the Houses of Parliament as part of a campaign for Emap's FHM magazine, subsequently found itself at the centre of a debate over flyposting in London.

Originally called Cunning Stunts, the agency, which once had clients including Levi Strauss and British Airways, rebranded as Cunning in February 2004 and launched a New York office.

Cunning's parent, founded in 1997 by John Carver, owes money to a number of creditors including Coutts & Co bank, HM Revenue & Customs, the ad agency Mother and the publisher Condé Nast.