Ambler Rodford, the agency best known as the creator of Jazz FM’s
headphone-wearing chameleon, is to merge with another London shop.
It will formally pair next week with the through-the-line specialist,
Willox Holmes Law, in a new agency to be known as Willox Ambler Rodford
Law.
The enlarged operation is the product of a four-month period of
negotiations and brings together a client list that includes Jazz FM,
the International Herald Tribune, McCain Foods and the British Potato
Council.
The merger of the two shops - formed within a year of each other in the
late 80s - answers Ambler Rodford’s need to offer a broader range of
services to clients and Willox Holmes’s desire for additional strategic
and creative firepower.
Creative control will be shared by Chris Sinden, the creative director
at Willox Holmes, and his Ambler Rodford counterpart, Alan Rodford, the
writer of the ’No FT. No comment’ campaign at Ogilvy & Mather.
Chris Ambler, the Ambler Rodford managing director and O&M’s former head
of client services, will be the commercial director of the agency which
will operate out of the Willox Holmes Islington offices.
