Premier Foods is bringing its dessert brand Ambrosia back to TV for the first time since 2016 with a campaign starring a mole.
The ad – soundtracked by All I Have To Do Is Dream by the Everly Brothers – sees the subterranean critter grabbing on to a passing balloon and floating past two women enjoying a picnic, at which point Moley takes the opportunity to swipe a freshly picked raspberry through a pot of custard in the process of being poured. It ends with the long-running line: "Devon knows how they make it so creamy".
The campaign was created by Jenna Morrissey and Roanna Stallard, and directed by Johnny & Will through Blinkink. The character of Moley, who is brought to life using robotics, was created by John Nolan Studio.