AMD Brass Tacks to produce Littlewoods title following pitch

The customer publisher AMD Brass Tacks has won the contract to produce Littlewoods' Select Living magazine.

The quarterly title moves to Brass Tacks from MediaMark and joins its portfolio of customer magazines which include Somerfield.

MediaMark redesigned and relaunched Select Living last October in an attempt to make the magazine appeal to a younger market with each issue containing an eight-page supplement. However, it has lost the business just one year later following a competitive pitch against Brass Tacks.

The win follows AMD's decision to extend its publishing offering into all areas of communication, including website design and annual reports.

Brass Tacks will form the core of the new publishing division alongside the recently launched Rare Corporate Design & Publishing and AMD Online. As part of this reorganisation AMD has recruited Maureen Rice, formerly a senior editor at IPC and consulting editor for the launch of InStyle. Rice joins the former Campaign close-up editor Matthew Cowen who was appointed as the editor-in-chief in the summer.

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