AMD shortlists agencies for £35m EMEA account

Gyro HSR, OgilvyOne and Rapp have all made it on to the shortlist for the Advanced Micro Devices (AMD) £35m EMEA integrated account.

AMD: agency shortlist revealed
AMD: agency shortlist revealed

The world's second-largest microchip manufacturer after Intel, launched a review in October. It aims to compete in the tablet market, with Intel already pushing into this area.

A result is expected in the New Year following the pitch, which took place last week in Munich.

AMD has worked with a number of agencies recently, including My Agency and Mason Zimbler.

However, it has shied away from big-brand advertising, unlike its rival Intel, preferring to communicate with business customers using its "Vision" strategy to create a better experience for customers. It also opts for personal interaction using social media.

AMD declined to comment.

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