AMD shortlists agencies for £35m EMEA account

Gyro HSR, OgilvyOne and Rapp have all made it on to the shortlist for the Advanced Micro Devices (AMD) £35m EMEA integrated account.

AMD: agency shortlist revealed
AMD: agency shortlist revealed

The world's second-largest microchip manufacturer after Intel, launched a review in October. It aims to compete in the tablet market, with Intel already pushing into this area.

A result is expected in the New Year following the pitch, which took place last week in Munich.

AMD has worked with a number of agencies recently, including My Agency and Mason Zimbler.

However, it has shied away from big-brand advertising, unlike its rival Intel, preferring to communicate with business customers using its "Vision" strategy to create a better experience for customers. It also opts for personal interaction using social media.

AMD declined to comment.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content