The review is in its early stages and American Airlines hopes to make a decision by the end of the year. AAR is helping with the process.
The airline has worked with McCann Worldgroup agencies for more than 20 years. In the US American Airlines works with McCann Erickson and its sister full-service agency, TM, which is based in Dallas.
Outside of the US, UM, which is also part of McCann Worldgroup, handles American Airline’s media account. In the UK, Universal McCann Manchester has the business.
American Airlines consolidated its advertising account into McCann in 2002 as part of a cost-cutting exercise following the downturn prompted by the September 11 attacks in New York in 2001.
Prior to 2002 Omnicom’s DDB network handled American Airlines’ ad account outside of the US.
Earlier this month American Airlines launched a campaign with The Week, the Dennis Publishing title, to promote its London to New York business class route.