The pop-up's front window outlines its returns policy, which links back to its name. Customers can purchase, or ‘Spend the night’ with, any pair of AEO jeans and then ‘Love them in the a.m. or bring them back, no questions asked.’
Members of the public will be able to browse the range as well as enlist the help of denim matchmakers, who are on hand to help them find the perfect fitting pair of jeans.
The pop-up stocks six styles for women and four for men, and it is the only UK store to showcase the brand’s new AEO Denim X and Denim Flex ranges.
One Night Stand will also host a series of special events and giveaways during its three-month tenancy.
On launch day (7 July), the first 25 customers who Tweeted about the pop-up using the hashtag #LoveAEOJeans and then displayed it in store received a free pair of jeans, meanwhile on 10 July it hosted a launch party in-store complete with a DJ.
The shop will remain open throughout the summer, and is set to close on 20 September.
More: In pictures: Hemyca unveils pop-up installation at Broadgate Circle
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.