American Express to serve geo-targeted ads in London cabs

American Express is launching a geo-targeted taxi ad campaign that will show passengers ads relevant to the vehicle's location in London.

London cabs will use VeriFone Media's geo-targeting technology to serve ads delivering five separate creative executions, including ads for local theatre and entertainment venues when taxis are in the West End. When passengers are near Gatwick, Heathrow and London City airports, travel offers will be served up.

American Express launches the campaign this week and will run it for one month, with creative running in 200 branded taxis and in-cab screens. An additional 150 taxis will feature American Express branding.

Media was planned by Mindshare and booked by Kinetic, while OgilvyOne handled the creative. 

American Express claims it is the UK’s first geo-targeted taxi media campaign. Development of the campaign was overseen by Melissa Weber, American Express UK brand and communications director .

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content