The Golf Show by American Golf will see the company cover the venue’s 10,000sqm of space with brand activity designed with families in mind.
Activations will include the Golf Academy, a 10-bay themed driving range, the Club Fitting Lab, a spa area, a 100-foot putting green and a kid’s play park. In a bid to entice female golfers, the #ThisGirlGolfs zone will be complete with a catwalk show showcasing the latest in on-course apparel.
Brands represented alongside American Golf include Ping, Callaway, Titleist and Taylormade.
American Golf is working with Provision Events to stage the experience.
Nick Clemens, director of the agency, said: "Having provided activity for a selection of premier sports events and variety of sporting brands, it’s a real privilege to help American Golf conceive and deliver an ambitious project that will mark their first solo event. We hope that it helps broaden the appeal of the game and that it provides great entertainment for all the family."
Daniel Gathercole, head of marketing at American Golf, added: "This has been a really exciting venture for American Golf and we have really enjoyed seeing our ideas come to life. Golf is a great game and comes in many different formats so the challenge for Provision Events has been to deliver activities that the whole family can enjoy."
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