Ammirati Puris Lintas hires Hailstone

Ammirati Puris Lintas has hired Susanna Hailstone, the account director behind the Wonderbra ’hello boys’ campaign, as a board account director.

Ammirati Puris Lintas has hired Susanna Hailstone, the account

director behind the Wonderbra ’hello boys’ campaign, as a board account

director.



Hailstone, 33, will work on Lever Europe, Interflora and new-business

projects. She will report to Chris Thomas, the agency’s chief

executive.



Hailstone most recently worked at Leagas Shafron Davis, where she headed

account management and ran the Inland Revenue Self Assessment business,

among others. She was left without a job when the agency went into

receivership in March (Campaign, 6 March).



Hailstone began her career in 1984 at Bates Dorland, moving to Lowe

Howard-Spink in 1987. In 1989 she joined TBWA, where she rose to group

account director, running the award-winning Wonderbra campaign. She then

moved to Euro RSCG in 1995, most notably working on the ’search for the

hero’ ad to launch the Peugeot 406. She joined Leagas Shafron in

1996.



Hailstone previously worked with Thomas when the pair were at Bates

Dorland.



Thomas said: ’Susanna brings with her a tremendous track record and has

been associated with some outstanding creative work. She is a big

personality and will make a difference to the accounts she works on and

to the agency as a whole. We’re delighted to have her on board.’



Hailstone said: ’The opportunity to work with Chris again was too

exciting to refuse. I wanted to broaden my international experience and

the challenge offered was the right step to take.’



Hailstone was one of 14 initial redundancies sparked by Leagas Shafron’s

loss of the Royal & SunAlliance business and the expense of buying

itself out of the Wilkens European network. She joins APL

immediately.



Thomas added: ’She’s somebody whose career I have watched with interest

over the years.’



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