Amnesty International launches press campaign

- Amnesty International UK is launching a press campaign through WWAV Rapp Collins to highlight cases of torture.

- Amnesty International UK is launching a press campaign through WWAV Rapp Collins to highlight cases of torture.

The campaign will aim to highlight the increase in ill treatment and torture by police, security forces and other state authorities. Recent findings by the company has shown an increase of 6 per cent, from 125 countries in 1998, to 132 in 1999.

Amnesty has adopted a below-the-line strategy over the last two years after finding press advertising had become a less successful medium for the brand.



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