Amnesty International "#TakeAction" by Ogilvy & Mather London

Amnesty International is trying to spur concrete action on the refugee crisis with a real-time social media campaign.

A crew is on the ground filming refugees in Kenya and Lebanon, while a team at Ogilvy & Mather London is using the videos to respond to people's tweets in real time. Amnesty is using the tweets to point users to a global petition pledging support to the refugee crisis. The campaign was created by Simon Lotze and Miguel Nunes at Ogilvy, with production by Magnum Photos.

Credits

Chief creative officer
Copywriter
Art director