Amnesty International "#TakeAction" by Ogilvy & Mather London

Amnesty International is trying to spur concrete action on the refugee crisis with a real-time social media campaign.

A crew is on the ground filming refugees in Kenya and Lebanon, while a team at Ogilvy & Mather London is using the videos to respond to people's tweets in real time. Amnesty is using the tweets to point users to a global petition pledging support to the refugee crisis. The campaign was created by Simon Lotze and Miguel Nunes at Ogilvy, with production by Magnum Photos.