Amnesty International used the power of marketing to change the law

To showcase innovation and good practice, Campaign is publishing the best case studies from the Marketing New Thinking Awards 2016, held in association with Sky Media. Amnesty International and VCCP won the Marketing for Good category with this innovative campaign aimed at curbing the sale of illegal weapons and torture equipment.

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L'Oréal hails skin tone (and gender) diversity in foundation campaign
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1 L'Oréal hails skin tone (and gender) diversity in foundation cam...

L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.