The appointment follows Emap's decision to relaunch the title and change its frequency from fortnightly to weekly. Amp's first task will be to create an integrated campaign to support the relaunch, to run across TV, press, radio, online and trade channels from September.
The appointment reunites the Amp co-founder Simon Haslehurst with Rebecca Davies, Emap's group marketing manager. Haslehurst worked at Claydon Heeley on the Guardian account when Davies was the marketing manager at The Guardian.
Davies said: "Amp's ideas showed a great understanding of the target and fresh creativity that was leagues ahead of the other agencies."
Ben McCormack, the managing partner of Amp, added: "We're really excited at finding new ways of engaging with potential More readers."
In last week's Audit Bureau of Circulations figures, women's weeklies sold 9.6 million copies a week in the first six months of the year, down by 4.4 per cent. More's circulation fell year on year, to 260,331.