Amra loses ECN sales to Clacksons

Eastern Counties Newspapers is moving its entire national sales account from Amra to Clacksons.

Eastern Counties Newspapers is moving its entire national sales

account from Amra to Clacksons.



Adscene’s Lincoln division is also thought to be moving to Clacksons

from CIN.



The handover of the ECN titles will take place in mid-October.



Clacksons is also in contention for two other major accounts and ECN is

rumoured to be buying a stake in Clacksons.



Clacksons already acts for ECN in its Home Counties Newspapers,

Hampstead and Highgate Express, Anglia Advertiser and Community Media

Group divisions.



They will now take over sales responsibility for ECN’s dailies including

the Eastern Daily Press, the Evening News in Norwich, the East Anglian

Daily Times and the Evening Star in Ipswich.



Combined, they have a weekly circulation of over 1.4 million and the

national advertising revenue is worth an estimated pounds 8 million.



Sources suggest that ECN has been unhappy with Amra’s representation

since Amra was acquired by Trinity last November. Amra points out that

since ECN’s acquisition of Community Media, a conflict has arisen in

Scotland between Community Media and Trinity’s Scottish titles.



Amra chief executive, Mike McCormack, commented: ’Over the last two

years we have achieved around 10 per cent year-on-year growth on the ECN

business and are naturally sad to part company.’ The Amra staff who

worked on the ECN account are to be absorbed into other new areas of

business.



It was reported in last week’s Campaign Media Business that Amra is to

take over the national selling of Mirror Group’s regional

newspapers.



Apart from the Trinity Mirror titles, Amra also represents the Guardian

Media Group’s regional newspapers in the North West, the Midland News

Association, Chronicle Publications and the Isle of Wight County Press.



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