Eastern Counties Newspapers is moving its entire national sales
account from Amra to Clacksons.
Adscene’s Lincoln division is also thought to be moving to Clacksons
The handover of the ECN titles will take place in mid-October.
Clacksons is also in contention for two other major accounts and ECN is
rumoured to be buying a stake in Clacksons.
Clacksons already acts for ECN in its Home Counties Newspapers,
Hampstead and Highgate Express, Anglia Advertiser and Community Media
They will now take over sales responsibility for ECN’s dailies including
the Eastern Daily Press, the Evening News in Norwich, the East Anglian
Daily Times and the Evening Star in Ipswich.
Combined, they have a weekly circulation of over 1.4 million and the
national advertising revenue is worth an estimated pounds 8 million.
Sources suggest that ECN has been unhappy with Amra’s representation
since Amra was acquired by Trinity last November. Amra points out that
since ECN’s acquisition of Community Media, a conflict has arisen in
Scotland between Community Media and Trinity’s Scottish titles.
Amra chief executive, Mike McCormack, commented: ’Over the last two
years we have achieved around 10 per cent year-on-year growth on the ECN
business and are naturally sad to part company.’ The Amra staff who
worked on the ECN account are to be absorbed into other new areas of
It was reported in last week’s Campaign Media Business that Amra is to
take over the national selling of Mirror Group’s regional
Apart from the Trinity Mirror titles, Amra also represents the Guardian
Media Group’s regional newspapers in the North West, the Midland News
Association, Chronicle Publications and the Isle of Wight County Press.