The deal, worth £350,000 at ratecard, will run during Euro 2004 within supplements in publications including the Manchester Evening News, West Midlands Express and Star and Shropshire Star.
It will place advertising within a specially created four-page betting pull-out being produced by the Racing Post as part of the supplement.
Sponsorship of a daily betting column, strips in the Euro 2004’s sports pages and ads on the days
Additionally, Totesport will be the main sponsor of the Manchester Evening News Euro 2004 supplement.
It is estimated that Totesport will reach over three million readers through the entire deal.
Gary McNish, Amra managing director, said: “High-profile events such as Euro 2004 really capture the imagination of the entire nation.
“This deal highlights the creativity and flexibility of the regional press and demonstrates how it can work with national advertisers to help them achieve impact.”
By Sally Avery.