AMS is hatching plans for a campaign to break later this year after
winning the planning and buying account for Breathe Right, a nasal
Breathe Right is best known for its use by sportsmen, such as Liverpool
footballer Robbie Fowler, to control their breathing.
The product has a domestic use for relieving congestion caused by
allergies and can also be used to prevent snoring.
The agency picked up the account from Expert Media, after Seuter
Healthcare secured the distribution for Breathe Right and carried out a
CNS, a specialist in health and personal hygiene products, manufactures
Breathe Right in US.
Breathe Right’s last significant advertising campaign appeared two years
ago when the brand used a combination of TV and press.
This year’s campaign is likely to follow a similar strategy, although
AMS would not confirm whether the new campaign would be run nationally
or at a local level.
According to AC Nielsen MMS, the brand has not been active in the past
CNS manufactures a number of health products under the Breathe Right
banner. These include nasal strips, saline nasal sprays and pillow
Paul Phelps, development director at AMS, is responsible for new
business at the agency.
Frank Lyons, media director, and Steve Jenkins, media manager, head the
agency’s media buying department.