Amstel "Bridges on bridges" by Adam & Eve/DDB

Jeff Bridges stars in a surreal ad for Amstel in which a huge version of the actor is turned into a bridge for pedestrians and cyclists in Amsterdam.

As Bridges reaches over to pick up a giant pint of Amstel, he muses on the power of bridges to bring people together: "Amsterdam. The 'dam. A city where togetherness is king. And why do you think that is? Bridges, man. And I should know because, well, I’m Jeff Bridges."

It was created by Matt Fitch and Mark Lewis at Adam & Eve/DDB and directed by Tim Godsall through Somesuch.

Credits

Heineken UK marketing director
Brand director
Amstel brand Manager
Advertising agency
Chief executives
Chief creative officer
Executive strategy director
Creative directors
Planning director
Business director
Account director
Account manager
Producer
Assistant producer
Original music composition
Composition title
Music supervisor
Production company
Director
Executive producer
Producer
Production manager
Director of photography
Post production
VFX supervisor
Post production producer
Colourist
Editing
Editor
Audio post production
Sound design and mix
Audio producer

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