Jeff Bridges stars in a surreal ad for Amstel in which a huge version of the actor is turned into a bridge for pedestrians and cyclists in Amsterdam.
As Bridges reaches over to pick up a giant pint of Amstel, he muses on the power of bridges to bring people together: "Amsterdam. The 'dam. A city where togetherness is king. And why do you think that is? Bridges, man. And I should know because, well, I’m Jeff Bridges."
It was created by Matt Fitch and Mark Lewis at Adam & Eve/DDB and directed by Tim Godsall through Somesuch.