The appointment follows the recent news that AMV has moved into the digital arena by forming a joint venture with the Miami-based digital agency iChameleon.
Reporting directly to George Bryant, the managing partner and head of planning at AMV, Beattie's main responsibilities will be offering all agency clients a digital strategic application in their communications plans as well as being a link-man between the main agency and iChameleon.
Before joining Wheel, Beattie worked at Wieden & Kennedy in Amsterdam, where he headed the agency’s interactive department while working on clients such as Nike, Heineken and Aiwa.
Before that, he spent ten years as the managing partner of Me Company, a London-based design and branding consultancy best known for its creative relationships with Bjork, Apple and fashion brands such as Kenzo.
Bryant said: "Our clients are looking for digital to be fully integrated into their communications, and ensuring this happens at the strategic rather than just executional level is essential."
Beattie added: "I'm incredibly excited about this opportunity. AMV has a fantastic track record of creating big ideas, and the opportunities created for, and by, the online channel are endless. Joined up planning is just common sense."
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