An AMV BBDO advertising supplement: AMV all-time pick of the week

Campaign staff choose ’eggs’, the Queen Elizabeth Fund for Disabled People commercial, awarded the special prize at the 1995 Cannes International Advertising Festival: ’This extraordinary ad featured a disabled woman making breakfast, with no commentary. It forced you to watch without resorting to any of the shock tactics so many charities rely on. The endline, ’After seeing this do you really find it so difficult to write a cheque?’, said it all.’ Written and art directed by Peter Souter and Paul Brazier, directed by David Garfath at the Paul Weiland Film Company.

Campaign staff choose ’eggs’, the Queen Elizabeth Fund for Disabled

People commercial, awarded the special prize at the 1995 Cannes

International Advertising Festival: ’This extraordinary ad featured a

disabled woman making breakfast, with no commentary. It forced you to

watch without resorting to any of the shock tactics so many charities

rely on. The endline, ’After seeing this do you really find it so

difficult to write a cheque?’, said it all.’ Written and art directed by

Peter Souter and Paul Brazier, directed by David Garfath at the Paul

Weiland Film Company.



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