An AMV BBDO advertising supplement: AMV receives Most Successful Agency honour from BTVA

14 March, 1996

14 March, 1996

Abbott Mead Vickers BBDO this week carried off the prize for Most

Successful Agency at the British Television Advertising Awards, held at

the Grosvenor House Hotel.

The citation by the judges noted: ’This accolade represents a

high-calibre portfolio of humorous and emotive work for clients as

diverse as the Economist, W. H. Smith, Pizza Hut, Famous Grouse, Alka

Seltzer and the Department of Transport/Central Office of


’Each commercial is born of AMV’s core philosophy that creatives should

produce scripts based on a strong idea. The winning ads also demonstrate

that budget constraints hold no fear for AMV when creating outstanding

work - witness the ’funeral blues’ spot for the COI, one of the most

moving public information films ever made.’

The award will also be seen as a tribute to AMV’s long-serving head of

TV, Frank Lieberman, who was appointed to the agency in a bid to improve

the reputation of its television department.

Before joining AMV in Easter 1987, Lieberman, 57, was deputy head of TV

at DFS Dorland. For the nine years before that he had worked as a

producer for David Thorpe at Thorpe Lieberman and then, following

Thorpe’s death, tried his hand at directing.

Lieberman, whose hiring was regarded as a coup for the agency, said:

’Abbott Mead is a great agency from a creative point of view and

additional expertise will help it further.’


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