An AMV BBDO advertising supplement: Jackie Boulter from AMV launches APG award for planners

16 July, 1993

16 July, 1993

Jackie Boulter, the planning director of Abbott Mead Vickers BBDO and

chair of the industry planning body, the Account Planning Group, this

week introduced a set of awards designed to recognise planners’

contribution to creative excellence.

The APG awards, to be judged later this year, will honour planners whose

work has been a catalyst for top creative work.

Boulter said: ’We decided to set up the scheme because there are no

other awards that recognise planners and what planners can do. We want

to show how good creative work can spring from inspired strategic


Boulter was appointed planning director at AMV in February 1987 to

replace Leslie Butterfield, who had left in January to launch his own


At the time, following the departure the previous year of Gary

Duckworth, Boulter was the only planner with a seat on the Abbott Mead


After her appointment, Boulter said she didn’t anticipate immediate

changes in the planning department, although she said that recruiting

staff will be a priority.

The agency has no imminent plans to appoint a deputy planning director

for Boulter, who has been with AMV for five years and on the board for

the past two.

Boulter, 35, was previously a senior planner at Butler Dennis Garland

and formerly worked in market research. Michael Baulk, the chief

executive of Abbott Mead, described her promotion as ’a natural


With 26 planners in the department, AMV has one of the highest ratios of

planners to other staff.


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