13 June, 1986
Michael Baulk, managing director of Ogilvy & Mather, is moving to Abbott
Mead Vickers SMS as managing director and chief executive after 17 years
with O&M, the last six as managing director. There, along with the
chairman, Peter Warren, he was credited with transforming the image and
the financial fortunes of the agency.
He will be succeeded at O&M by his deputy managing director, Mike Walsh,
who was appointed to the position only last month (Campaign, 23 May) in
a move that was clearly paving the way for this week’s promotion.
Baulk’s impending move may prove to have taken the agency one step
further away from retaining the pounds 4 million Woolwich building
society advertising account, which is under review.
Baulk, 42, has been in talks with Abbott Mead since February. His move
is designed to take the agency into the next stage of its development,
following its successful flotation at the end of last year.
Baulk would not discuss the terms of his contract with Abbott Mead,
although it is clear that he will take a considerable shareholding when
he takes up his new job at the agency in September.
Baulk stressed he was not unhappy at O&M, and that its succession policy
meant that he could be replaced without fuss. In any case, thanks to the
stake owned in AMV by the O&M subsidiary, Scali McCabe Sloves, the two
agencies were loosely connected.
The agency’s managing director, Peter Mead, will become joint chairman
with David Abbott, leaving Baulk to run the agency.
Baulk, described in Campaign in 1986 as ’young, energetic and a
streetfighter’, renewed his relationship with Warren in 1991 when the
latter joined AMV in a top European role.