An AMV BBDO advertising supplement: Robertson gives up chief executive post at WCRS for AMV job

24 February, 1995

24 February, 1995

Andrew Robertson is to quit his post as chief executive of WCRS to

become the managing director of Abbott Mead Vickers BBDO.

Roberton’s move sees Michael Baulk relinquish his title of managing

director at Abbott Mead, while retaining the role of agency chief


Robertson’s move to Abbott Mead has long been expected and was first

mooted publicly last spring (Campaign, 4 March 1994).

Baulk explained the appointment was driven by a desire to get Robertson

into the agency rather than a need to fill a vacancy. ’Andrew is one of

the best young managers in advertising, which is what Abbott Mead should

be trying to appoint. I have used this post shamelessly as a way to

entice him,’ Baulk said.

Robertson is still negotiating his departure from WCRS, where he has

been chief executive for four-and-a-half years. Baulk said details of

Robertson’s responsibilities would be finalised once he arrived at the

agency. Baulk will now take a greater hand in managing the Abbott Mead

group, which contains ten separate companies.

Despite the loss of his chief executive, the WCRS chairman, Robin Wight,

remained upbeat. ’We will miss Andrew enormously, but he is absolutely

the right man to take Abbott Mead to the number one slot,’ he said.

Robertson and his new boss, Baulk, have been close friends since 1982

when Baulk gave Robertson his first job as a media planner at Ogilvy &



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