AMV BBDO campaign compares Guinness to nature

LONDON - Guinness has launched a press campaign to push the drink ahead of the start of the sporting summer.

Guinness...AMV BBDO ad evokes nature
Guinness...AMV BBDO ad evokes nature
The campaign, created by Abbott Mead Vickers BBDO, draws connections between a pint of Guinness and natural scenery, including the ocean.

The strapline is: "You can almost taste it."

The ads, which run for five weeks, will appear in The Times, The Guardian and The Observer. It will be supported by the TV spot "tipping point," which runs for the duration of the campaign.