AMV BBDO and DFGW cut from BBC agency roster

LONDON - The BBC has kicked Abbott Mead Vickers BBDO and DFGW off its advertising roster as part of the broadcaster's ongoing review.

The decision leaves Fallon as the only roster agency to make it through to the final stage of the review. The agency is understood to be one of four shops shortlisted by the corporation. A final decision is expected later in
the autumn.

AMV, DFGW and Fallon were named as BBC roster agencies in a review in December 2000 that saw Leagas Delaney, the creator of the "perfect day" commercial, kicked off the roster.

The news is unlikely to affect AMV's recent appointment to create the channel idents for BBC Two.

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