AMV BBDO expands planning function

Abbott Mead Vickers BBDO has boosted its planning department by hiring VCCP's head of planning, Michael Lee, alongside four other senior strategists.

Michael Lee: joining AMV
Michael Lee: joining AMV

Lee, who worked at VCCP for seven years, joins AMV as a planning director with a role across the agency client base. He reports to the joint heads of planning, Craig Mawdsley and Bridget Angear.

The agency has also hired Beattie McGuinness Bungay's Steven Hopkins as a senior strategist. Hopkins worked as a planner on Carling and McCain at BMB.

Sophie Lewis, who worked at Mother London on Boots, takes on the role of senior strategist on Sainsbury's. Working alongside her as a planner will be Steve Mustarde, who previously worked at Bartle Bogle Hegarty on the Johnnie Walker "keep walking" campaign.

Angear said: "Michael is a class act, proven to make a big difference across clients in every sector, and all types of media, old and new."