Lee, who worked at VCCP for seven years, joins AMV as a planning director with a role across the agency client base. He reports to the joint heads of planning, Craig Mawdsley and Bridget Angear.
The agency has also hired Beattie McGuinness Bungay's Steven Hopkins as a senior strategist. Hopkins worked as a planner on Carling and McCain at BMB.
Sophie Lewis, who worked at Mother London on Boots, takes on the role of senior strategist on Sainsbury's. Working alongside her as a planner will be Steve Mustarde, who previously worked at Bartle Bogle Hegarty on the Johnnie Walker "keep walking" campaign.
Angear said: "Michael is a class act, proven to make a big difference across clients in every sector, and all types of media, old and new."