Abbott Mead Vickers BBDO is expected to keep pounds 10 million of
Wella haircare business in the UK in spite of BBDO’s loss of the global
account, estimated to be worth dollars 50 million.
The German haircare company has replaced the BBDO agency in Dusseldorf,
which is the lead creative agency on the account, with the German shop,
Jung von Matt, following a review that began in April. The winning
agency pitched against the incumbent and Springer & Jacoby.
The move casts doubt on the hold of the BBDO network’s other agencies on
the Wella account in Europe. But Robert Bartlett, the executive director
of consumer products at Wella UK, said this week that he would like to
see Abbott Mead stay on the UK account. ’We have been very pleased with
AMV’s work and see no reason to change,’ he said.
Media planning and buying, currently handled by the network and by New
PHD in the UK, are still under discussion and a decision is not expected
until the end of the year.
Wella’s sponsorship work, which is handled by the AMV Group’s Drum PHD
arm in the UK and includes the sponsorship of Friends on Channel 4 and
Sky 1, is also still under review.
AMV and its associated companies handle almost all Wella’s above- and
below-the-line business in the UK, working on local Wella brands and
adapting international campaigns for the UK.
AMV began working with Wella in 1991, resigning pounds 12 million worth
of rival Alberto-Culver business to take on the pan-European
BBDO in Germany will continue to handle the global account until the end
of this year.