AMV BBDO launches campaign for Royal Mail

LONDON - Abbott Mead Vickers BBDO has created an integrated campaign for Royal Mail in a bid to persuade companies to consider the service as a partner to help grow their business.

Incorporating TV, national press, online and direct elements, the campaign is inspired by real customer success stories, whose businesses have grown thanks to their collaboration with Royal Mail.

The TV spots, which use a mixture of stop-frame animation, live action and CGI, show materials rising from the ground and assembling together to form an effective production line.

The ad concludes with the items coming together to form a field of flowers.


Partner for Growth
Tom Hings, head of brand marketing
Andrew Hammond, head of marketing communications
Creative agency
Abbott Mead Vickers BBDO
Diane Leaver
Art director
Simon Rice
Craig Mawdsley
Media agency
Media planner
Tania Harwood
Production company
Johnny Green
Erwan Frotin
Production company producer
Fergus Brown
Post-production company
Audio post-production
Soundtree and Jungle
National TV

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